News
The latest news, editorials, and conversations shaping Alberta’s business environment.
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Alberta: redefining innovation beyond tech.
When people think of innovation, their minds often go to cutting-edge software, artificial intelligence or tech startups. While those advancements are undeniably transformative, Alberta is proving that innovation doesn’t just belong to Silicon Valley or the digital world. Instead, Alberta has positioned itself as a leader in non-traditional innovation—where creative solutions to real-world challenges drive economic growth, job creation, and community revitalization.
When people think of innovation, their minds often go to cutting-edge software, artificial intelligence or tech startups. While those advancements are undeniably transformative, Alberta is proving that innovation doesn’t just belong to Silicon Valley or the digital world. Instead, Alberta has positioned itself as a leader in non-traditional innovation—where creative solutions to real-world challenges drive economic growth, job creation, and community revitalization.
What Companies are Getting Wrong About Doing Good (Webinar)
This is a webinar hosted by Jeff Davidson, CEO of the Prostate Cancer Center in Calgary, on the topic of corporate social activism. The discussion focuses on the importance of businesses engaging in social change to meet the expectations of their audiences, including employees, customers, shareholders, and investors. Joni Abram, an expert in social change, marketing, and behavioral science, joins Jeff to discuss the risks and potential impact of corporate social activism, and how businesses can approach it authentically to build goodwill and establish themselves as valuable members of the community. They also discuss the importance of tangible outcomes and impact, and give examples of good and bad corporate social activism. The webinar emphasizes that smaller companies can have a real impact on their communities and offers practical advice on how to achieve meaningful social change.
This is a webinar hosted by Jeff Davidson, CEO of the Prostate Cancer Center in Calgary, on the topic of corporate social activism. The discussion focuses on the importance of businesses engaging in social change to meet the expectations of their audiences, including employees, customers, shareholders, and investors. Joni Abram, an expert in social change, marketing, and behavioral science, joins Jeff to discuss the risks and potential impact of corporate social activism, and how businesses can approach it authentically to build goodwill and establish themselves as valuable members of the community. They also discuss the importance of tangible outcomes and impact, and give examples of good and bad corporate social activism. The webinar emphasizes that smaller companies can have a real impact on their communities and offers practical advice on how to achieve meaningful social change.