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The latest news, editorials, and conversations shaping Alberta’s business environment.
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How Will We Explain This Unusual Time in History to Future Generations?
With all the chatter around the Prime Minister’s proposed ‘Just Transition’ plan, and the nuances surrounding what caused the federal government to change the name to ‘Sustainable Jobs,’ I gathered the courage to download the 32 pages headlined: ‘Sustainable Jobs Plan.’ It turns out it is not something one does for entertainment on a Saturday night.
With all the chatter around the Prime Minister’s proposed ‘Just Transition’ plan, and the nuances surrounding what caused the federal government to change the name to ‘Sustainable Jobs,’ I gathered the courage to download the 32 pages headlined: ‘Sustainable Jobs Plan.’ It turns out it is not something one does for entertainment on a Saturday night.
What Companies are Getting Wrong About Doing Good (Webinar)
This is a webinar hosted by Jeff Davidson, CEO of the Prostate Cancer Center in Calgary, on the topic of corporate social activism. The discussion focuses on the importance of businesses engaging in social change to meet the expectations of their audiences, including employees, customers, shareholders, and investors. Joni Abram, an expert in social change, marketing, and behavioral science, joins Jeff to discuss the risks and potential impact of corporate social activism, and how businesses can approach it authentically to build goodwill and establish themselves as valuable members of the community. They also discuss the importance of tangible outcomes and impact, and give examples of good and bad corporate social activism. The webinar emphasizes that smaller companies can have a real impact on their communities and offers practical advice on how to achieve meaningful social change.
This is a webinar hosted by Jeff Davidson, CEO of the Prostate Cancer Center in Calgary, on the topic of corporate social activism. The discussion focuses on the importance of businesses engaging in social change to meet the expectations of their audiences, including employees, customers, shareholders, and investors. Joni Abram, an expert in social change, marketing, and behavioral science, joins Jeff to discuss the risks and potential impact of corporate social activism, and how businesses can approach it authentically to build goodwill and establish themselves as valuable members of the community. They also discuss the importance of tangible outcomes and impact, and give examples of good and bad corporate social activism. The webinar emphasizes that smaller companies can have a real impact on their communities and offers practical advice on how to achieve meaningful social change.