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Inspiring, Naturally! The River Valley and the Region’s Future
The article discusses the North Saskatchewan River valley parks system in Edmonton, which is the largest urban park in North America. During the pandemic, the park system provided a much-needed opportunity for people to get outside and enjoy nature. The River Valley Alliance is a not-for-profit organization that aims to create a world-class trail system within the park, and the article argues that supporting this initiative is a smart investment that will pay dividends for years to come. The article also highlights the park's potential for tourism and as an amenity to attract and retain top talent. The RVA plans to complete a 100-kilometre continuous connection from Fort Saskatchewan to Devon, but their funding will run out in 2025, and the article hopes that they will receive additional support to complete the project. The RVA will unveil the regional trail's name later this year, chosen through collaboration with Indigenous Elders and knowledge keepers.
The article discusses the North Saskatchewan River valley parks system in Edmonton, which is the largest urban park in North America. During the pandemic, the park system provided a much-needed opportunity for people to get outside and enjoy nature. The River Valley Alliance is a not-for-profit organization that aims to create a world-class trail system within the park, and the article argues that supporting this initiative is a smart investment that will pay dividends for years to come. The article also highlights the park's potential for tourism and as an amenity to attract and retain top talent. The RVA plans to complete a 100-kilometre continuous connection from Fort Saskatchewan to Devon, but their funding will run out in 2025, and the article hopes that they will receive additional support to complete the project. The RVA will unveil the regional trail's name later this year, chosen through collaboration with Indigenous Elders and knowledge keepers.
What Companies are Getting Wrong About Doing Good (Webinar)
This is a webinar hosted by Jeff Davidson, CEO of the Prostate Cancer Center in Calgary, on the topic of corporate social activism. The discussion focuses on the importance of businesses engaging in social change to meet the expectations of their audiences, including employees, customers, shareholders, and investors. Joni Abram, an expert in social change, marketing, and behavioral science, joins Jeff to discuss the risks and potential impact of corporate social activism, and how businesses can approach it authentically to build goodwill and establish themselves as valuable members of the community. They also discuss the importance of tangible outcomes and impact, and give examples of good and bad corporate social activism. The webinar emphasizes that smaller companies can have a real impact on their communities and offers practical advice on how to achieve meaningful social change.
This is a webinar hosted by Jeff Davidson, CEO of the Prostate Cancer Center in Calgary, on the topic of corporate social activism. The discussion focuses on the importance of businesses engaging in social change to meet the expectations of their audiences, including employees, customers, shareholders, and investors. Joni Abram, an expert in social change, marketing, and behavioral science, joins Jeff to discuss the risks and potential impact of corporate social activism, and how businesses can approach it authentically to build goodwill and establish themselves as valuable members of the community. They also discuss the importance of tangible outcomes and impact, and give examples of good and bad corporate social activism. The webinar emphasizes that smaller companies can have a real impact on their communities and offers practical advice on how to achieve meaningful social change.