In this episode of AEG’s podcast, host Catherine Brownlee welcomes Richard Skermer, a representative of the Alberta International Air Show, to discuss the event’s mission and goals. Richard explains that the air show is not just a typical barnstormer event, but rather a conference and networking center for the aerospace industry with a rodeo as a backdrop. He emphasizes the importance of attracting human capital to the region for economic diversification and the need to showcase Alberta as a dynamic and forward-thinking destination. Richard also discusses the STEAM initiative and the importance of incorporating arts into STEM education. He explains that the success of the air show is measured in metrics and aligning with corporate and government objectives, making it an investment opportunity for sponsors rather than just a weekend event. The air show is set to take place on an August long weekend this year.