The push to rebrand Calgary is on the table again. Is the reason to appear more cosmopolitan, or is re-branding the same as changing the curtains in the office when new occupants move in? It was said that some feel the city is dominated by corporate and cowboy culture, and it is difficult to fit in if you do not identify with either of those segments. It is also difficult to have a vibrant city without corporate dollars invested. And when did 'cowboy culture' become shameful? I was under the impression people choose a city for more opportunity or a more desirable lifestyle, not to change it to something they left - otherwise why move? Being a lifetime Calgarian myself, I admit this did set my nerves a bit on edge.