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AEG’s Business Success Focus – Business in Calgary feature 2025
AEG brings together the expertise, insight and invaluable contributions of Alberta’s most influential business leaders, owners, operators, professionals and investors. United in their commitment, they work to champion Alberta’s boundless potential and opportunities on the global stage, ensuring the province thrives in the international arena.
AEG brings together the expertise, insight and invaluable contributions of Alberta’s most influential business leaders, owners, operators, professionals and investors. United in their commitment, they work to champion Alberta’s boundless potential and opportunities on the global stage, ensuring the province thrives in the international arena.
Rebrand Calgary? Why?
The push to rebrand Calgary is on the table again. Is the reason to appear more cosmopolitan, or is re-branding the same as changing the curtains in the office when new occupants move in? It was said that some feel the city is dominated by corporate and cowboy culture, and it is difficult to fit in if you do not identify with either of those segments. It is also difficult to have a vibrant city without corporate dollars invested. And when did 'cowboy culture' become shameful? I was under the impression people choose a city for more opportunity or a more desirable lifestyle, not to change it to something they left - otherwise why move? Being a lifetime Calgarian myself, I admit this did set my nerves a bit on edge.
The push to rebrand Calgary is on the table again. Is the reason to appear more cosmopolitan, or is re-branding the same as changing the curtains in the office when new occupants move in? It was said that some feel the city is dominated by corporate and cowboy culture, and it is difficult to fit in if you do not identify with either of those segments. It is also difficult to have a vibrant city without corporate dollars invested. And when did 'cowboy culture' become shameful? I was under the impression people choose a city for more opportunity or a more desirable lifestyle, not to change it to something they left - otherwise why move? Being a lifetime Calgarian myself, I admit this did set my nerves a bit on edge.
